Spatially referenced shopping

How Will Virtual Reality Change The Way We Shop?

Virtual and augmented reality provide two key potential benefits for computer-based shopping: simulation of ownership and spatially referenced shopping. Each of these concepts is addressed in more detail below. Simulation of ownership means that the buyer is better able to understand what the purchase means to them, resulting in better purchasing decisions. Examples of this include: Immersive views of a house or car that a person wishes to buy. It might also include views of a holiday resort at different locations: the beach, hotel lobby, main tourist sites, etc. ….[READ]

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