Broadcasting NBA in VR

Why The NBA, NextVR Are Confident Virtual Reality Has Staying Power

NextVR Chairman Brad Allen admits there’s still quite the road ahead for virtual reality, but according to the senior executive, “what we’ve seen so far has been nothing short of remarkable.” Allen joined Daniel Sillman of RSE Ventures and Jeff Marsilio, NBA Vice President of Global Media Distribution, on a panel at media, technology and digital conference Hashtag Sports this past month. The trio discussed the current state of virtual reality, relationship between NextVR and NBA Digital over the past few years and the league’s regular ‘live’ VR programming via NBA LEAGUE PASS for the 2016-17 season, which also included a la carte purchases along with on-demand highlights from the NBA Finals. ….[READ]

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