What to know about Amazon’s augmented-reality shopping feature Amazon announced this week that its augmented-reality shopping tool — which allows users to visualize how an item will look in their home before they purchase it — is now available on … Continue reading Augmented Amazon
Virtual reality improves offenders’ empathy Researchers from IDIBAPS and the University of Barcelona developed a virtual reality system so that men who committed a domestic violence crime can get into the victim’s shoes. The study, published in Scientific Reports, shows … Continue reading Being in victim’s shoes
From The Lab: New virtual reality-based exercises to help patients with hand paralysis A Stroke often leaves a patient with various degrees of paralysis in different parts of the body. In nearly 80% of cases, either one or both hands … Continue reading Virtual physiotherapy
How augmented reality is shaping the future of play If you ask 13-year-old Keanu Snyder what he wants for his birthday, he won’t tell you about Nerf blasters or Playstation games. He’ll tell you all about augmented reality. Maybe a … Continue reading Time to play
The One Reason Why Many Millennials Would Use Virtual Reality Products At Work Smart offices. We’re not there yet, but they are coming. And for millennials, this cannot be soon enough. Consider the results of a 2016 study by Penn … Continue reading Do millennials get VR?
Virtual reality is poised for big business-to-business sales Why is the allure of virtual reality in the enterprise becoming increasingly difficult to resist for many marketers? Are there real-world use cases in business-to-business (B2B) marketing today, and will these translate … Continue reading The evolution of the virtual
High Fidelity Takes Us Dancing In A Virtual Reality Club I’m looking forward to Steven Spielberg’s upcoming film based on Ernest Cline’s virtual reality sci-fi novel Ready Player One. In one scene in that 2011 tome, a group of hackers … Continue reading Dancing in VR