Why Cannes Lions Was A Big Deal For VR & AR If you work in a field somewhat related to media or advertising, you must have heard of Cannes Lions, a festival held in the south of France every year … Continue reading XR on the map
What Virtual Reality Can and Can’t Do for Your Brand In October of 2016, I attended the Future of Storytelling Festival, a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. I was performing … Continue reading The nuances of VR advertising
VR: Pepsi Taps Into Virtual Reality So You Can Relive Old Ads Since its inception a few years ago virtual reality has become a mega platform for content creators and companies seeking to provide consumers with some really cool experiences, … Continue reading Experience Pepsi
Five Reasons Why Virtual Reality Is Becoming Mainstream For Marketers Have you ever experienced virtual reality (VR)? No doubt this technology is worth trying and is leaving an impression on the roads of marketing. VR has undoubtedly been in the … Continue reading Marketers Into The World Of VR
What We Can Learn From the Second Life of Google Glass For every new piece of technology that gets developed, you can usually find people saying it will never be useful. The president of the Michigan Savings Bank in 1903, … Continue reading What can this do that smartphone can’t?
Why Virtual Reality and Sports are a Match Made in Heaven 2016 made clear that virtual reality is poised to become one of the largest trends in tech. With the release of consumer-level equipment like the HTC Vive and Samsung … Continue reading The love of the game
Why Should You Care About Virtual Reality In Marketing? Technological innovations continue to impact digital marketing, and one of the most intriguing tools to enter the landscape in the past few years is virtual reality (VR). VR refers to an … Continue reading Engaging customers