Analysts are overlooking how much AR and VR are about to change our lives Over the last few months, Goldman Sachs, Digi-Capital, and ABI Research. have all released projections for the augmented reality and virtual reality market. The projections range … Continue reading The four steps to VR sales
Augmented Reality, Not VR, Will Be the Big Winner for Business Sometimes exponential technologies hide in plain sight. Their innovation speed, market size, and number of practical uses seem to be progressing linearly, until suddenly they tilt upwards and turn … Continue reading The boom of augmented reality
Why virtual reality is about tombecome a very real $5 billion industry In a luxury suite 32 stories above the glittering lights of the Las Vegas strip, Ian Paul is explaining why virtual reality is so important to his company. … Continue reading The booming of VR industry
Magic Leap is about to build ‘millions’ of its augmented reality devices Magic Leap, which has raised half a billion dollars from investors including Google, has been building its technology in secret for years. But it’s getting closer to show … Continue reading Augmented reality for smartphone
5 Fields Virtual Reality Is About to Revolutionize As far as consumers are concerned, virtual reality lives in the realm of developer kits and demonstrations at conferences and expos. Video games are probably the first category of virtual experience to … Continue reading VR beyond video games
How to market with Google Cardboard Technology altering the way companies conduct business is nothing new. From devices like iPads, to the use of social media as a marketing tool, advances in technology have made running businesses more efficient. Now … Continue reading How to select clients with Cardboard headsets
The 3 Most Common Arguments Against VR and Why They’re Wrong Since beginning my journey learning and writing about VR in 2011, I’ve talked with hordes of believers and critics alike. Through it all, I’ve found three common arguments touted … Continue reading Does VR ever fail?