Google Snaps Up Startup To Make Virtual Reality Better Eyefluence “eye interaction” might make Google Glass better. Google GOOG -0.67% is buying Eyefluence, a company that specializes in eye-tracking technology that in its commercial form helps users navigate inside augmented … Continue reading The power of eye interaction
Why the Oculus Rift won’t go the way of Google Glass On a recent episode of our podcast we spoke about the VR industry with Matt Hartman, director of seed investments at Betaworks. When evaluating VR companies, Hartman looks for … Continue reading The inside out approach to VR
The Business Case For Augmented Reality When we think of augmented reality, we think of the interaction of superimposed graphics, audio, GPS data and other sensory enhancements converging within a real-world environment displayed in real time. We might associate AR … Continue reading Engage customers with augmented reality
Get Ready: Virtual Reality Is Arriving Well Ahead of Star Trek’s Far Future Forecast In the television series Star Trek, virtual reality-chambers called “holodecks” take humans into computer-generated worlds where they interact with avatars — and with each other. Imagine … Continue reading Are you ready for full-immersion virtual reality?
Virtual reality versus augmented reality: Which is the future? They’re both new technologies, cutting edge in fact, both currently involve dorky hardware and are the subject of fascination to the world’s most influential people in tech. But the advent of … Continue reading Will you bet on AR or VR?
Insenth Focuses AR Glasses On Cyclists It’s clear that the first version of Google Glass had an identity crisis — unless you count the Scoble shower incident. But let’s just call that a crisis… One problem with the wearable was … Continue reading Smart biking
Augmented Reality Might Fix Our Posture, Social Lives “I think it’s a natural evolution that we will all be wearing some lightweight, head-mounted display in the far future,” Daqri VP of business development Brian Selzer said today on a panel … Continue reading Are immersive technologies antisocial?
Google Glass, HoloLens, and the Real Future of Augmented Reality It seemed like the nascent augmented-reality industry was on a roller coaster at the start of the year. Things looked bad when Google announced that it was terminating sales of its Glass headset in favor of developing some new version to be announced at some time in the future. (Possibly in a galaxy far, far away.) But then the future looked bright again when Microsoft unveiled its HoloLens AR headset at a razzle-dazzle press event in late January. But the truth is that well before the debut of HoloLens, the … Continue reading How to convert augmented reality in virtual reality
When Are New Technologies Ready For Business Development? Exponentially advancing technologies (networks and sensors, infinite computing, artificial intelligence, robotics, synthetic biology, 3D printing, etc.) are producing disruptive growth and have begun transforming our world. However, the “expert only” nature of their interfaces and their stratospheric price tags have kept them primarily in the hands of billion-dollar companies. But this is starting to change. Decreasing prices, increasing performance, and the development of far friendlier user interfaces are making these platforms available to any and all. Thus each of these technologies hover on the verge of widespread adoption, and for those entrepreneurs … Continue reading The slope of enlightenment
Why Google Glass Broke This is a story that involves lots of public intrigue, a futuristic wearable technology, a secret laboratory, fashion models, sky divers and an interoffice love triangle that ended a billionaire’s marriage. This is the story of Google Glass. Before we begin, this is the part in the tale where I should probably explain what Google Glass is. Except, I don’t have to. Google Glass didn’t just trickle out into the world. Instead, it exploded with the kind of fuss and pageantry usually reserved for an Apple iSomething. From its unveiling in 2012, it was considered the … Continue reading The story of the Google X secret lab
LAVREB Laboratory of Virtual Reality and Economic Behavior 