What’s holding back VR? When it comes to virtual reality, we’re in a classic tech-industry moment: lots of chatter but seemingly little movement. We hear future-focused cheerleading from all corners about VR’s incredible potential, yet the 6.3 million headsets shipped … Continue reading Getting VR right
Social VR — The Hero We All Deserve? VR buzzword of the month: Social. ‘1 billion people in virtual reality’. That’s another hot headline that I’ve already seen in three separate decks in the same conference. Another common thread in all three … Continue reading Is Social VR the next big thing?
What Will it Take to Get Virtual Reality Right? The world now knows Mark Zuckerberg isn’t the kind of guy who thinks in millions — he wants billions. But his latest ambition, getting one billion people using virtual reality, a … Continue reading Is VR anti-social?
How virtual reality developers are surviving the hype cycle Today, Oculus kicks off its fourth annual Connect developers conference, where the Facebook-owned company will set the tone for virtual reality development in 2018. Connect will be capping off what’s arguably … Continue reading Embracing VR
VR promised us the future. Too bad we’re stuck in the present Are you going to buy a virtual reality headset? Seriously. Are you? I’m not the only one who wants to know. The VR industry is having an awkward … Continue reading From hype to trough
The Rise of Consumer AR in China When the smash-hit mobile gaming application Pokémon GO swept the globe last summer, the disruptive potential of augmented reality (AR) was thrust into the spotlight. It became the fastest game ever to reach … Continue reading Augmented China
Virtual Reality showrooms will change how we shop for cars I felt ridiculous as the bulky headset slipped onto my head. It was something that felt right out of a 1980s movie about the future. A controller was placed in … Continue reading Experience cars