Virtual Reality Is Carmakers’ Latest Selling Tool, at Shows and in Showrooms Advances in microprocessor and electronic-sensor technology have helped turn today’s car into an immersive multimedia experience spread across high-definition screens. But car companies do not limit the technological … Continue reading Race between real and virtual
What Virtual Reality Can and Can’t Do for Your Brand In October of 2016, I attended the Future of Storytelling Festival, a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. I was performing … Continue reading The nuances of VR advertising
Macy’s is using VR instead of AR to sell furniture Macy’s is planning to use VR experiences to sell furniture to customers in 50 stores by this summer, becoming the latest company to jump on the bandwagon (brandwagon?) of using … Continue reading Stores in the future
7 Powerful Tips For Getting Started With VR Marketing Today, customers are looking for authentic experiences that are engaging, interactive and personal. While consumers are becoming more and more sophisticated, marketers have to employ heightened interactivity and increasingly personalized communications … Continue reading What Is VR Marketing?
Microsoft CLAWS at Haptics Progress: Virtual Reality is Getting Tactile “Haptics”. To the uninitiated, the very word sounds like something from a novel by cyberpunk doyen William Gibson. (“They didn’t think Flynne’s brother had PTSD, but that sometimes the haptics … Continue reading Technologies of touch
Combination of Virtual Reality and Eye Tracking: Explore the Mind of Consumers Eye tracking, the sensor technology that enables a device to measure exactly where and when people’s eyes are focused, is known to provide a better understanding of consumers’ … Continue reading Tracking shoppers’ attention
What to know about Amazon’s augmented-reality shopping feature Amazon announced this week that its augmented-reality shopping tool — which allows users to visualize how an item will look in their home before they purchase it — is now available on … Continue reading Augmented Amazon