Why The NBA, NextVR Are Confident Virtual Reality Has Staying Power NextVR Chairman Brad Allen admits there’s still quite the road ahead for virtual reality, but according to the senior executive, “what we’ve seen so far has been nothing short … Continue reading Broadcasting NBA in VR
Here’s How the NBA Is Stepping Up Its Virtual Reality Game The NBA is getting more serious with virtual reality. NBA Digital, a joint venture between Turner Sports and the NBA that manages the league’s online properties, said that it … Continue reading Immersive NBA
How the NBA became the first major sport to embrace VR Last week, Samsung announced more details about how its partnership with the NBA is bringing the courtside experience to the Gear VR, starting with this past weekend’s All-Star festivities at Brooklyn’s Barclays Center. It’s the first sport to embrace VR in this way, and if the hardware actually starts making it into users’ hands — and that’s a big ‘if’ — this kind of partnership could be the start of a new way to experience sports. Since the game was right here in New York City, I headed to … Continue reading The immersive NBA experience
LAVREB Laboratory of Virtual Reality and Economic Behavior 