Virtual Reality Will Have Its Biggest Holiday Season Ever You’d better watch out: virtual reality and its close cousin, augmented reality, will have a big impact on the holiday season this year. From in-store apps to augmented holiday sweaters, I’m … Continue reading Customer experience
Technologies behind the Social Shopping VR Experience in High Fidelity Several weeks ago, the Content and Prototyping team at High Fidelity was tasked with the mission of exploring what it means to go shopping in a social environment within virtual … Continue reading The store copy
5 Best Augmented Reality Ecommerce Examples Augmented reality is expected to rapidly grow to $120 billion in revenue by 2020. As a result, augmented reality ecommerce will likely disrupt the ecommerce industry with its ability to personalize and enhance the … Continue reading Visualize Your Purchases
The HoloLens Application that Wants to Save eCommerce Retailers Millions Much has been made of the use of robots to increase efficiency in warehouses—with web retailers such as Amazon announcing significant investment in that area. But as impressive as those … Continue reading Efficient warehouses
How close are we to building the virtual Big Market from Valerian and the City of a Thousand Planets? In Luc Besson’s science-fiction fantasy Valerian and the City of a Thousand Planets, one of the major action sequences takes place … Continue reading Would you want access to a Big Market?
How Will Virtual Reality Change The Way We Shop? Virtual and augmented reality provide two key potential benefits for computer-based shopping: simulation of ownership and spatially referenced shopping. Each of these concepts is addressed in more detail below. Simulation of … Continue reading Spatially referenced shopping
Largest US Employer Adopts Virtual Reality Training Virtual reality technology that has helped train NFL quarterbacks could also soon provide virtual training experiences for hundreds of thousands of Walmart associates. By the end of 2017, Walmart plans to roll out … Continue reading Experiencing Black Friday