VR in Retail: The Future of Shopping Is Virtual and Augmented There are many things consumers have long disliked about shopping, from poorly lit dressing rooms to lack of information to pushy salespeople. Digital and mobile technologies have started to … Continue reading What will it look like on me?
Combination of Virtual Reality and Eye Tracking: Explore the Mind of Consumers Eye tracking, the sensor technology that enables a device to measure exactly where and when people’s eyes are focused, is known to provide a better understanding of consumers’ … Continue reading Tracking shoppers’ attention
What to know about Amazon’s augmented-reality shopping feature Amazon announced this week that its augmented-reality shopping tool — which allows users to visualize how an item will look in their home before they purchase it — is now available on … Continue reading Augmented Amazon
4 Companies that are Using Virtual Reality for Employee Training We are only just beginning to understand the impact virtual reality will have on our lives. While VR technology has been growing in popularity since at least the 1960s, it’s … Continue reading Boosting employee preparedness
EBay Wants to Make Online Shopping More Fun EBay Inc. will roll out new augmented reality features this year to make buying and selling goods on the website more engaging, and is exploring a credit program for sellers to encourage … Continue reading Personalized shopping experience
Virtual Reality Will Have Its Biggest Holiday Season Ever You’d better watch out: virtual reality and its close cousin, augmented reality, will have a big impact on the holiday season this year. From in-store apps to augmented holiday sweaters, I’m … Continue reading Customer experience
Technologies behind the Social Shopping VR Experience in High Fidelity Several weeks ago, the Content and Prototyping team at High Fidelity was tasked with the mission of exploring what it means to go shopping in a social environment within virtual … Continue reading The store copy