Hands-On With Black Box VR – Muscling Into VR In an era where everyone is becoming more concerned about their health, whether that’s by eating the right foods or getting some regular exercise, videogames aren’t necessarily seen as a healthy … Continue reading Level up your life
Emerging Technologies That Will Transform Experiences We’re all aware of the immense impact that technology has had on the ways in which consumers interact with brands. Think about some early inventions—such as the telephone in 1876 and the television in … Continue reading Are you always on?
Virtual Reality In 2017: A Year In Review I previously warned against setting expectations and valuations too high with VR. While 2016 was the year that many of those sky-high expectations crashed and burned, 2017 saw things beginning to turn … Continue reading Consumers’ turnound
The Race for AR Glasses Starts Now Though the Next Big Thing won’t appear for a while, we know pretty much what it will look like: a lightweight, always-on wearable that obliterates the divide between the stuff we see on … Continue reading The battle on the field of vision
Virtual reality control of robots over long distances enabled by new software Robots can now be controlled remotely in virtual reality thanks to software developed by Brown University researchers. The software connects a robot’s arms and grippers as well as … Continue reading Virtual robots
A New Museum Exists Solely in VR. What Does that Mean for the Future? At the new Kremer Museum, the lighting is perfectly optimized to accentuate the colors, brushstrokes, and details in each painting. The frames reflect light differently than … Continue reading Expanding museums
I Was a Virtual Reality Nonbeliever “There’s 57 channels and nothin’ on,” Bruce Springsteen sang in 1992. How quaint. Twenty-five years later, there are at least 10 times that many channels, instant access to more films than anyone can watch … Continue reading Greater immersion