Virtual reality will transform our ‘Future Presence,’ author Rubin asserts Virtual reality, commonly referred to as VR, in the future might provide a memorable experience a lot like a recent visit to the Oakland home of writer Peter Rubin. Crosby, … Continue reading Things are gonna get weird
What’s Next for Augmented and Virtual Reality Technology? It may seem hard to believe, but augmented and virtual reality (AR/VR) have been around for more than 30 years. These technologies found their initial applications in the military aircraft arena, with … Continue reading Market volatility
Why the real promise of virtual reality is to change human connection All the talk about virtual reality revolutionizing the gaming industry is “just first-day stuff,” says VR expert Peter Rubin. Forget 360-degree video and video games, he says. That’s … Continue reading It’s not all about gaming
Augmented reality enhances robot collaboration Thousands of exciting and novel applications of augmented reality and robotic technologies have emerged in recent years, but the potential for networking these two technologies and using them in conjunction with each other has gone … Continue reading AR/VR for robots
Virtual reality is poised for big business-to-business sales Why is the allure of virtual reality in the enterprise becoming increasingly difficult to resist for many marketers? Are there real-world use cases in business-to-business (B2B) marketing today, and will these translate … Continue reading The evolution of the virtual
Enter the Holodeck Jaron Lanier’s book “Dawn of the New Everything” and Jeremy Bailenson’s “Experience on Demand” discuss the history and present cutting edge of virtual reality technology, framing it as a potentially useful if not transformative tool for enlarging … Continue reading Will VR be used only for good?
What AR needs to get right to win our hearts Over the past few years we’ve experienced real world examples of how virtual reality (VR) technology can transform the way we live, work and play for the better. But many … Continue reading More inclusive developments