Are you ready for virtual NBA?

Golden State Warriors experiment with VR

The NBA is exploring the idea of harnessing virtual reality technology to improve the game experience for their fans. Commissioner Adam Silver met with Stanford virtual reality expert Jeremy Bailenson this spring to exchange ideas. But the NBA has also experimented with virtual reality on its own. In February, the league filmed the NBA All-Star Game in virtual reality and made the content available to fans through Samsung’s Milk VR application that allows anyone with a Samsung Gear VR headset and a Samsung Galaxy Note 4 smart phone to download and experience virtual reality content. “We are a truly international league with fans all over the world, and while the best experience is attending a game, for most of these fans, they’ll never have the opportunity to sit courtside at a game,” said Jeff Marsilio, the NBA’s vice president of global media distribution. “Virtual reality delivers amazing vantage points like the NBA All-Star Game from a courtside seat.” ….[READ]


There is a drone behind the scenes

Drones are Filming Stunning Virtual Reality Branded Video

Patrón is reaching new heights in storytelling through the convergence of two hot filmmaking tools, drones and virtual reality. Today, Patrón and agency Firstborn have created the “Art of Patrón Virtual Reality Experience,” giving viewers an all access tour of their agave fields and how tequila is made at its Hacienda Patrón distillery in Jalisco, Mexico. Patrón joins a growing list of alcohol marketers using virtual reality to give viewers a unique look and experience behind their manufacturing process. ….[READ]


Experiencing a car bomb

Virtual Reality Can Make You Feel. Can It Also Make You Think?

There’s a moment in the virtual reality movie “Zero Point” that everyone who has seen it talks about. You see a group of bison walking through a field, and — what’s that sound? — you turn to your left and one of the beasts is right there, in your face. Some people feel afraid. I flinched, and then laughed. Everyone talks about it because it feels real. The more I hear about and try non-entertainment virtual reality experiences, though, the more it seems “feeling” might just be step one. From academia to cinema to journalism, proponents of the technology are starting to figure out what else VR can do to our brains. ….[READ]


A virtual reality sports trainer

Virtual reality QB trainer a ‘game changer’

You are the quarterback of the Stanford Cardinal football team and you’re lined up directly behind the center, ready to take a snap. Look up and around the center’s shoulder and you see the defense getting set. Turn around and you see the running back right behind you. Peek left and right. Yup, your receivers are lined up. The ball snaps. Your hands twitch, receiving an imaginary ball. By habit your feet shuffle mimicking your drop, eyes always looking downfield. Uh oh. The strongside linebacker has shed his blocker and is coming right at you. Your X receiver is covered. Is the slot guy open? Should you check down? You have a fraction of a second to decide as the play unravels. Pop off the goggles and headset and the charging strongside backer and lush green football field vanish. Instead, you’re standing in a room with a laptop open on the table in front of you. ….[READ]


Your personal avatar

Oculus Rift Hack Transfers Your Facial Expressions onto Your Avatar

Virtual reality is set to get a vital dash of social reality. Researchers at the University of Southern California and Facebook’s Oculus division have demonstrated a way to track the facial expressions of someone wearing a virtual-reality headset and transfer them to a virtual character. That could make for much more rewarding socializing, work, or play in virtual worlds, because the expression of a virtual body double or otherworldly avatar could perfectly mimic that of a person’s real face. ….[READ]


Latest news from virtual reality world

8 Eye-Opening Things We Learned About Virtual Reality This Week

Patience. That, distilled to a word, was the theme of the Silicon Valley Virtual Reality expo this week in San Jose, Calif. The biggest news was a snoozer — Samsung is going to expand the number of Best Buys in which it offers demos of its Gear VR headset — and yet, as befits the colorful world of virtual reality developers, there was a palpable mood of, “Okay, let’s go, let’s go!” mixed with a twinge of anxious uncertainty. “Sometimes in VR, it feels like things are not moving fast enough,” said SVVR co-founder Karl Krantz. “We want the future, and we want it now. … But in the past year, VR got really good, really fast.” ….[READ]


Is VR the future of animation?

SVVR: DreamWorks Announces DreamWorks VR

For the first day of the 2015 Silicon Valley Virtual Reality (SVVR) Conference at the San Jose Convention Center, Brad Herman of DreamWorks Animation took the stage to make a VR announcement and preview some of their latest work. Brad Herman is head of the Dream Lab division at DreamWorks Animation. Dream Lab is a storytelling division focused on creating everything from rides, to augmented reality, and virtual reality experiences for the company and who today announced the launch of the DreamWorks VR platform for the Gear VR smartphone-based virtual reality headset. ….[READ]