Weather Channel virtually floods its studio in bid to own hurricane season coverage This hurricane season, the Weather Channel intends to virtually flood its studio in order to encourage people in harms’ way to evacuate from an approaching hurricane. The … Continue reading How to flood a TV studio
Is Branded Virtual Reality Content the Next Frontier in Marketing? Two of the shiniest objects in marketing in 2016 are branded content and virtual reality, so it’s no surprise that the two collided during the Cannes Lions advertising festival in … Continue reading How to experience brands in VR
Google Declares Educational VR App to Redefine School Trips Google has its own blog surrounding its efforts towards education, and it has been acknowledged that one of the four best new tools to “help teachers do what they do best” … Continue reading Get Outta Class With VR Trips
VR Survey: More interest in travel, videos than gaming The latest consumer research from Greenlight VR reveals non-gaming categories, including travel, home design and virtual education, top of the list for virtual reality use cases currently capturing consumer interest. The … Continue reading VR purchase intentions
Are Virtual Reality Arcades Becoming A Trend? You may soon see a VR arcade at a mall location near you. It has been over a year since we first experienced The VOID’s VR theme park in Utah. Being one of … Continue reading Bringing VR arcades to the mall
Field in View: There Are So Many VR Games That My Responsibilities to You Are Hard to Keep Earlier this week I took on the herculean task of listing every VR game currently discounted in the exhaustive Steam Summer Sale. … Continue reading Are there too many VR games?
How virtual reality gaming is blowing its big chance in 2016 This year’s E3, the gaming world’s annual marquee show, was virtual reality’s chance to shine. Two high-end headsets — the Oculus Rift and HTC Vive — are on sale … Continue reading Devices for gaming?
Google Is Bullish on Virtual Reality, But It Has a Long Way to Go Google is betting big on virtual reality. The emerging technology is on center stage at the company’s bustling beachfront pavilion at the Cannes Lions advertising festival … Continue reading How Google is using VR
VR video lets you see the world through the eyes of an autistic boy An everyday activity such as a trip to the shopping centre can trigger a terrifying information overload for someone on the autism spectrum. Things that are … Continue reading How is to be in the shoes of Alex
The Way We Learn Today Is Just Wrong The way we learn today is just wrong. Learning needs to be less like memorization, and more like… Angry Birds. Half of school dropouts name boredom as the No. 1 reason they … Continue reading The future of education
LAVREB Laboratory of Virtual Reality and Economic Behavior 