Virtual Reality and Journalistic Ethics: Where Are the Lines? Imagine if you could spend a morning climbing a skyscraper, running with the bulls in Spain, or even walking on Pluto. As news outlets experiment with immersive content like virtual reality … Continue reading Standing in the news
The Rise of Consumer AR in China When the smash-hit mobile gaming application Pokémon GO swept the globe last summer, the disruptive potential of augmented reality (AR) was thrust into the spotlight. It became the fastest game ever to reach … Continue reading Augmented China
Hollywood and AMC theaters are betting on VR with Dreamscape Immersive The notion that virtual reality is going to be the next great storytelling medium has run into some bumps along the way. There’s still no real sense of what … Continue reading Immersive dreamscape
Virtual pain relief: Researchers believe video games can reprogram your brain, or at least distract you A recent study suggested that virtual reality games might help relieve pain by distracting players or by triggering changes in the brain, as reported … Continue reading How to relieve pain
Eight Ways To Keep Virtual Reality Personal In Real Estate Virtual reality (VR) is shaping up to the be the end-all, be-all technology for real estate agents. It allows them to showcase a property to a prospective buyer without physically … Continue reading Selling houses
Virtual reality and Van Gogh collide — technology is turning museums into a booming industry Museums are looking at the best attendance they’ve ever had, thanks to the way technology is revolutionizing the consumption of art. According to the American … Continue reading Museum gadgets
Virtual reality is no match for the empathetic generation This weekend an art show in support of End Violence Against Women (EVAW), a charity dedicated to doing what it says on the tin, is providing a virtual reality (VR) experience: … Continue reading Need to empathise
Virtual reality tool developed to untangle genes Researchers from Oxford have been using virtual reality software to compile genetic data to create models which explain how genes are controlled within their natural chromosomal environments. The team from the MRC Weatherall … Continue reading Immerse in genes
5 impacts of virtual reality in marketing What comes in your mind by the mention of the term ‘virtual reality’? Most people will conceive it to be either a film or a game set. However, Virtual reality (VR) is an … Continue reading Maximizing sales via VR
Wearable VR Gaming Devices To Increase Physical Activity Let´s be honest, every one of us likes to play videogames, at least every now in a while. But times where we sat physically inactive in front of a TV and all … Continue reading Sports while gaming
LAVREB Laboratory of Virtual Reality and Economic Behavior 