VR Marketing & How To Use It – Virtual Reality Advertising Today, customers are looking for authentic experiences that are engaging, interactive and personal. While consumers are becoming more and more sophisticated, marketers have to employ heightened interactivity and increasingly … Continue reading Tips for marketing
Virtual Reality tricks the brain into adopting bionic body parts Watching Star Wars recently, I got to thinking about Luke Skywalker’s bionic hand. As robots become increasingly dexterous and tactile sensors become smaller and more capable, the essential components of … Continue reading Bionic limbs
This Virtual Reality Dog Could Save People from Dog Bites With over 32 million dogs owned as pets worldwide (and thousands of viral dog videos), it’s safe to say dogs are fan favorite animals. However, with hundreds of thousands of … Continue reading Are you a dog bite victim?
How Two Bit Circus Is Truning Its 21st Century Carnival Into One Giant Game Throw out the term “amusement park,” and it conjures up visions of roller coasters and rides and costumed characters in massive, franchise-themed lands. But inside a … Continue reading The micro-amusement park
Augmented Reality & Creative Writing We began the year by diving into creative writing using Augmented & Virtual Reality!!! This has been a complete blast for the students (and even me!). We used CoSpaces Edu, which works with Chromebooks, tablets, … Continue reading The writing process
How Augmented Reality and Virtual Reality Are Opening Doors in Luxury Real Estate When virtual reality (VR) and augmented reality (AR) entered the real estate industry a few years ago, there was plenty of uncertainty. How would the technology change … Continue reading Immersive real estate
Augmented Reality is coming to a restaurant near you I hate opening a menu and finding page after page of entree options. Unfortunately for me, seems it won’t be long before the densest menus jump to life in the form … Continue reading Food porn
What hype? Field service workers rapidly embracing AR/VR to democratize knowledge To most consumers, Augmented Reality feels trapped in that nether world between proof of concept and demonstration of usefulness. The word hype is daily heaved into headlines (guilty), and … Continue reading The metrics of field services
Artist’s AR Exhibit Shows Two Sides Of The Same Reality Coming from an immigrant family of Chinese descent and living in Oakland, California, Estella Tse recalls her struggle having to navigate between her strict, traditional heritage – and her more … Continue reading The perfect medium for art
Kinesthetic Language Learning in Virtual Reality The way we speak, organize our thoughts, and even structure our metaphors is directly related to our bodies. For instance, we use “up” as a metaphor for happiness because our bodies are usually upright … Continue reading Tapping into language
LAVREB Laboratory of Virtual Reality and Economic Behavior 