Mark Zuckerberg says virtual reality is the obvious next step for Facebook Facebook has another quarter in the books, and the company’s business continues to boom. Its revenues rose roughly 40 percent year over year, to $4.04 billion. But its … Continue reading Advertising through virtual reality
Get ready for the virtual reality platform wars At some point around mid-2013, most of the people I knew started talking through what was theoretically a very serious choice: Xbox One or PlayStation 4. There were points in favor of … Continue reading Morpheus, Vive, or Rift?
How VR will disrupt sales and marketing Let me tell you how my sales demo goes. At first, clients design a house extension using a simple web app, which also offers a real-time 3D preview. People get excited because they … Continue reading Preview your dream house
Virtual Reality Hits the Presidential Campaign Trail In the United States presidential election of 2012, candidates went all in on big data analysis and social media to help them stand out from other candidates and bring highly targeted messages to … Continue reading VR for presidential candidates
Are MOOCs the ‘Digital Albums’ of Education? From Standard Education to ‘Marginal Learning’ “Once upon a time, there were physical CDs. The order of each song mattered, for the album was often played as an uninterrupted piece. Then came the … Continue reading Tuning in to MOOCs
Five games that prove virtual reality can be social A recurring theme among those skeptical of VR is that it is either anti-social, costly, or both. After all, even if you scrounge up enough money to buy a PC powerful … Continue reading Sharing VR games
NYU nursing and medical students learn teamwork with virtual teammates The Institute of Medicine has identified interprofessional education (IPE) as a key innovation for achieving the triple aim of better care, better outcomes and reduced health care costs. Yet, a … Continue reading Learning by virtual teammates
The Shocking VR Experience of Old Sparky VR enthusiasts gathered this past weekend for the SoCal Virtual Reality conference held at the University of California Irvine. With a day packed full of panels, demos, and entertainment, VRScout was able to … Continue reading The VR electric chair
Toss your manual overboard—augmented reality aims at big industry For better or for worse, augmented reality (“AR”) is charging forward in the consumer space—but there’s a place for AR in the industrial world as well. We’re not quite at the … Continue reading The challenges of augmented reality in industry
The unintended consequences of rationality A century of economic theory assumed that, given their available options, humans would always make rational decisions. Economists even had a name for this construct: homo economicus, the economic man. Have you ever met a … Continue reading How artificial intelligence is changing economic rationality
LAVREB Laboratory of Virtual Reality and Economic Behavior 