Why augmented reality headsets could soon find a home in the operating theatre Scalpel. Retractor. Sutures. The equipment that surgeons use hasn’t changed significantly for many decades. However, if one trial is anything to go by, clinicians could soon be … Continue reading Google Glass surgery
The Race for AR Glasses Starts Now Though the Next Big Thing won’t appear for a while, we know pretty much what it will look like: a lightweight, always-on wearable that obliterates the divide between the stuff we see on … Continue reading The battle on the field of vision
What We Can Learn From the Second Life of Google Glass For every new piece of technology that gets developed, you can usually find people saying it will never be useful. The president of the Michigan Savings Bank in 1903, … Continue reading What can this do that smartphone can’t?
Is AR eyewear ready for consumers? Are consumers ready for AR eyewear? Augmented reality marked a major milestone this year. For the first time two technology titans revealed their intentions to bring AR to the mass consumer market — via … Continue reading Making AR mainstream
Virtual reality tools push the boundaries of interior design For interior designers, communicating a concept to clients and contractors can be hair-pullingly stressful. It’s understandable. Rooms are three-dimensional and real world, with a dizzying amount of things to factor in: … Continue reading Expression above precision
Is Augmented Reality Ready for Mainstream Business? For many, 2016 was the year augmented reality (AR) became real. Pokemon GoFree at iTunes Store took over the world last summer, superimposing 3D creatures anywhere in the world players wanted to point … Continue reading Advertising and monetization
How virtual reality is empowering future generations Virtual reality is one of the most immersive forms of media available. Even now, at an early stage of its lifecycle, its ability to deeply emerge people in a virtual world has garnered … Continue reading Masters of media
Virtual reality check At the Consumer Electronics Show in Las Vegas this past week, you might have wondered why people were strapping contraptions to their faces. Are they blindfolds? Scuba masks? Some kind of unpleasant eye exam? Nope; they’re virtually … Continue reading Is VR better than real reality?
Augmented Reality, Hologram-like Images Enter the Workplace The future of data visualization is unfolding on the factory floor of AGCO Corp., a manufacturer of agricultural equipment. Factory workers in Jackson, Minn., don augmented-reality glasses that display diagrams and images of … Continue reading Holograms in the supply chain
Augmented Reality Poses Host of Security Issues as Popularity Rises From Pokemon Go to Microsoft’s Hololens and Google Glass, augmented reality technology is rapidly developing, allowing users to interact with virtual objects in their real world, but experts worry about … Continue reading The risks of augmented reality
LAVREB Laboratory of Virtual Reality and Economic Behavior 