3 Main Marketing Challenges of VR and How to Overcome Them Well into 2016, there is a boatload of money being thrown at VR. With two official unicorns and dozens of players closing funding rounds in the 8 digits, the … Continue reading Thoughtful marketing for VR
Sorry, Oculus, but HoloLens gets my money The battle between headsets you strap to your heads is being brought to a rolling boil this week, as Microsoft’s HoloLens Dev Kit and Oculus Rift both start shipping to customers. Being the … Continue reading AR versus VR
Wevr Raises $25 Million to Launch the YouTube of Virtual Reality Venice, Calif.-based startup Wevr is building what it hopes will become the YouTube of virtual reality. The company has raised over $25 million from strategic investors to help make … Continue reading The virtual You Tube
Apple Sets Its Sights on Virtual Reality Facebook, Google and Microsoft have all delved into virtual and augmented reality technology. Now Apple is dipping a toe into the space too. Apple recently acquired an augmented reality start-up called Flyby Media … Continue reading Apple’s secret VR team
Facebook Looks to Bring Virtual Reality to Mobile Devices Facebook Inc. is vying to bring virtual reality to your phone. The social network is working on a stand-alone video app that would support 360-degree or “spherical” videos, people familiar with … Continue reading Will VR be the next “computing platform”?
The 3 Most Common Arguments Against VR and Why They’re Wrong Since beginning my journey learning and writing about VR in 2011, I’ve talked with hordes of believers and critics alike. Through it all, I’ve found three common arguments touted … Continue reading Does VR ever fail?
Virtual reality market to reach $22 billion by 2020 Combined revenue for head mounted displays, and virtual reality accessories and content will increase from $108.8 million in 2014 to $21.8 billion worldwide by 2020, with a compound annual growth rate … Continue reading The growth of the global virtual reality market
Should You Buy the Hype? An Inside Look at the Virtual Reality Landscape When 19-year-old Palmer Luckey launched an ambitious virtual reality Kickstarter campaign back in 2012, in no way could he have dreamt up a scenario that involved reawakening … Continue reading Investment Is Flowing Into VR
Toss your manual overboard—augmented reality aims at big industry For better or for worse, augmented reality (“AR”) is charging forward in the consumer space—but there’s a place for AR in the industrial world as well. We’re not quite at the … Continue reading The challenges of augmented reality in industry
1,000-plus Second Lifers petition to keep exchanges alive In mid-June, Linden Lab announced that third-party exchanges must stop selling Linden dollars, which will effectively put all or most of these exchanges out of business by August 1. There is an … Continue reading How to get money into Second Life
LAVREB Laboratory of Virtual Reality and Economic Behavior 