A preview of the first wave of AR apps coming to iPhones
Over the past few weeks I’ve been steeping myself in the developer and investor community that is quickly sprouting up around ARKit. There are a variety of reasons that people are excited about the possibilities but it’s safe to say that the number one positive that’s shared by everyone is the sheer scale of possible customers that will be able to experience augmented reality on day one of iOS 11. Hundreds of millions of potential users before the year is out is a potent pitch. I’ve seen some very cool things from one- and two-person teams, and I’ve seen big corporate developers flex their muscle and get pumped about how capable AR can be. ….[READ]
LAVREB Laboratory of Virtual Reality and Economic Behavior 